Focus Groups are typically convened to generate insights, ideas and recommendations from a variety of differing perspectives.

                                                                                                                               We have found them to be highly effective for the following purposes:

• Teambuilding.
• Conflict resolution.
• Management vs. union dynamics and related problems.
• Building or facilitating greater communication and understanding across different divisions, departments, work groups, etc. 
• Problem solving (i.e. quality, delivery, cost, etc.).
• Idea generation, “brainstorming” and other creative processes. 

Focus Groups represent a substantial investment of time and other valuable resources. We work closely with clients to:

• Establish Focus Group agendas and topics for discussion.
• Identify prospective participants (knowledge, competence and individual perspective are key considerations).
• Develop preliminary documents or assignments for participants to complete prior to meeting (in order to maximize the value of the group’s time together).
• Conduct, run and facilitate the Focus Group.
• Develop group-based ideas, plans and formal recommendations for review by executive-level management.

“Insights, ideas and recommendations from a variety of differing perspectives.”